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E-Commerce and Retail
Kevin Hillstrom: MineThatData: Multichannel Wednesday: E-Commerce and Retail. The link above takes you to an outstanding set of observations about how multi-channel customers behave in the various...
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What’s the line between email marketing and building store traffic?
Kevin Hillstrom proposes an answer to this question in his blog: Mine That Data, in a post entitled Store Distance and Email Marketing. check it out and tell me what you think. Kevin hypothesizes that...
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Big Data v Small Data
Here’s a link to a great post on this point from Kevin Hillstrom’s blog: MineThatData In very elegant terms, he shows how Big Data fails because people can’t comprehend it and the ability to utilize...
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Keeping Email Marketing in Proper Perspective
Kevin Hillstrom writes today on: Within E-Commerce, Email Marketing is Not Dead. Using very simple and clear data, he demonstrates the continuing role of email marketing in maintaining customer buying...
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