E-Commerce and Retail
Kevin Hillstrom: MineThatData: Multichannel Wednesday: E-Commerce and Retail. The link above takes you to an outstanding set of observations about how multi-channel customers behave in the various...
View ArticleWhat’s the line between email marketing and building store traffic?
Kevin Hillstrom proposes an answer to this question in his blog: Mine That Data, in a post entitled Store Distance and Email Marketing. check it out and tell me what you think. Kevin hypothesizes that...
View ArticleBig Data v Small Data
Here’s a link to a great post on this point from Kevin Hillstrom’s blog: MineThatData In very elegant terms, he shows how Big Data fails because people can’t comprehend it and the ability to utilize...
View ArticleKeeping Email Marketing in Proper Perspective
Kevin Hillstrom writes today on: Within E-Commerce, Email Marketing is Not Dead. Using very simple and clear data, he demonstrates the continuing role of email marketing in maintaining customer buying...
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